Gentle Formula
For babies with fusiness or gas
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Organic Formula
For your organic lifestyle
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Milk-Based Formula
Milk formula with DHA
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Soy-Based Formula
Soy formula with DHA
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Pediatric Drink
Nutritional supplement drink
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Soy Pediatric Drink
Soy ready-to-drink supplement
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Please see our full list of Bright Beginnings Products and our Online Store.

What are moms saying about Bright Beginnings?

"The cost of Bright Beginnings was definitely attractive to my budget. I have figured it has saved me $75 a month from other brands due to the can size and price compared to other brands. That is $750 in total you have saved my family, who with four kids needed that money for other things. Thank you so much for offering this wonderful baby formula."
Kimberly A, Ohio

"When my daughter Iris was born the hospital gave us Enfamil. I noticed that Iris was crying a lot, so my husband and I decided to try switching formulas. We chose Bright Beginnings because it was less expensive than the other brands and still had all the important ingredients like DHA. Iris has been feeling great ever since."
Jessica P, Virginia

"My daughter was used to taking another formula, but the switch to Bright Beginnings was very easy, with no signs of spitting up, gas, etc. I continued using Bright Beginnings because of its value in comparison to the other leading formulas. The convenience, quality, and cost is what keeps me buying it, and my daughter seems to love it."
Kimberly W, Delaware

"With the economy today being what it is, we had to watch every penny we spent after the birth of our son. Bright Beginnings Infant Formula allowed us to give our son all the high quality nutrients and minerials that he needed, without the high price tag. Thank you Bright Beginnings!"
Michelle B, Ohio

"I have found Bright Beginnings to be a wonderful formula for my son. He is growing and thriving on Bright Beginnings. I love the savings that this formula offers. With all the new items a new baby needs, its great to have the extra money savings. Thanks so much for providing such a great alternative, that is just as nutritionally sound as the popular brands."
Christine F, Washington

"I breastfed my son for the first 3 months, unfortunately after being advised by my doctor I had to stop. Over a month period I had tried several different formulas with all of them have bad affects on my sons digestive system, until Bright Beginnings was recommended to me. Bright Beginnings seemed, to me, to be the perfect substitute for breast milk."
Rebecca R, California

"I selected Bright Beginnings for Ellie because I wanted the absolute best for her during that important first year. Also, being an at home mom, I looked at the value of this product. Thanks in part to Bright Beginnings, Ellie is a very healthy, happy and intelligent little girl."
Gay T, Georgia

"I chose Bright Beginnings formula for my baby because it is a high quality formula at an affordable price. I am very happy using Bright Beginnings and so is my daughter. I am glad to see that your formula is such an affordable price. It is expensive raising a baby and any way to keep costs down is wonderful. Thank you for having such a great product that is good not only for my baby but also for my budget."
Kimberly H, New Jersey

"When my daughter Reagan was born, being my first child, I was swayed by all the advertisements on Enfamil & Similac Formulas. I couldn't believe how expensive this stuff was! I thought about getting a "generic" brand, but then thought, am I risking my baby's health by not giving her the what was supposed to be the best out there? Until one day I came across a coupon for Bright Beginings Formula. I checked out all the specifications and did a comparison. So, needless to say, my daughter is now a Bright Begingings baby."
Jillian E, New Jersey

"Bright Beginnings is the best formula for my baby. I love many things about it: The fact that it does not create bubbles or foam while feeding my baby (less gas with that). When mixed (powder) it's easy to mix, tasty and light. Everything about Bright Beginnings is great, ingredients, even color and taste (my baby loves it!). My baby went through most of the formulas and belive me Bright Beginnings won his taste and heart!"
Mariola S, New Jersey

"When our second child Benjamin was born the hospital gave him Enfamil, which was ok for a couple days, until he started spitting up. We tried all different brands with not much luck, until we found Bright Beginnings. Our son has been drinking Bright Beginnings now for over two months and is thriving well and very happy! We of course are thrilled to have found a formula that keeps our son healthy and happy and is also priced reasonably."
Christine T, Pennsylvania

"When my little Hannah was born I knew that I wanted to breastfeed but also knew that after a while she would be getting formula. My daughter just turning one year old and her first year of development was enhanced by using Bright Beginnings. She is ahead of her age group in both mental and physical development. Thank you for making such a great product that is not only a great source of vitamins and minerals but one that helps the pocketbook also."
Paula L, Maryland

"We chose Bright Beginnings because compared to all the other competing brands it was a more affordable option for us and allowed us to provide our son with a healthy alternative to breastfeeding."
Lisa E, Georgia

"As first time parents, when our daughter quit nursing, we bought hook line and sinker into Similac Advance. It was expensive, but we thought that it was the best for our daughter. I wasn't sure that our decision to buy the most expensive was the right decision, so I started to compare formulas. I found a graph comparing Enfamil, Similac, and Bright Beginnings. We decided to give it a try. When we took Andrew to his 2-month well check, my pediatrician asked what formula I was using. The doctor hadn't heard of Bright Beginnings, but he made the comment that my son's health was a testament to the quality of formula that we were using."
Julie W, Idaho

"I chose Bright Beginnings for the value. My baby on Bright Beginnings is just as healthy as my other 2 were and they were on one of the other national brands when they were his age. My baby and I both benefit from Bright Beginnings in that we don't have to deal with much spitting up. I work with 7 other ladies who have had babies this year also and I have recommended Bright Beginnings to all of them."
Regina S, Ohio

"My daughter, Kaylee, was born with a cleft lip and had a hard time latching on to the breast or bottle. She also sucked in a lot of air when feeding, which was very painful to her little stomach. I tried several brands of formula and Bright Beginnings was the only kind that agreed with her sensitive belly. I was extremely happy to find a formula that worked for my daughter and was also affordable. Kaylee is now a healthy 11 month old and is thriving on Bright Beginnings!"
Stacey P , Virginia
"Since switching Maggie to Bright Beginnings Soy based formula, we have noticed a dramatic decrease in her fussiness. And not only are we sure she is receiving the nutrients she needs, but this formula is perfect for her sensitive system."
Judi D, Pennsylvania

"Bright Beginnings offers low prices on a premium product and doesn't play games with their discount coupons. Brendan has benefited immensely from Bright Beginnings formula! So have my 4 year old and 7 year old! Our family is able to save money and provide for our kids while I am continuing to be a stay at home mom and nurture our children in every possible way."
Sharon R, Illinois

"When our son was about two weeks old, we noticed that shortly after he would finish eating, he would scream until he was bright red and kick his legs straight out. It was horrible, we knew he was in pain. After visiting the doctor a couple times and having an upper GI study done, he was diagnosed with Axid Reflux. The doctor prescribed medication to be given three times a day and told us to keep him upright as much as possible- he even had to sleep upright in his bouncy chair! The doctor also told us to try different formulas to see if that helped. After trying all the expensive brands, we tried Bright Beginnings. It was amazing! Much to our relief and our son's comfort, Bright Beginnings seemed to agree with his stomach. For the first time since he was three weeks old, he was able to sleep on his back in the bassinet. We are very grateful for Bright Beginnings. It has allowed our son to enjoy his formula and for us to have peace of mind that he's getting the nutrition he needs and the comfort he deserves. Thank you!"
Julie H, Florida

"I initially chose Bright Beginnings because another leading formula was causing my baby a great deal of discomfort and he was extremely fussy during the night. I was also very pleased with the large sized can that was offered for such a great price. After a few nights, I could not believe how well my baby had adjusted. He not only slept better throughout the night, but he seemed more pleasant when he woke up. I didn't know the importance of having a baby formula that agreed with your baby. I honestly thought they were all the same. At his wellness checkups, the doctor always tells me to keep doing whatever I have been doing, because he is a very healthy baby boy. Since changing to this formula, I have had a much more peaceful sleep at night, which enables me to be at my best for him."
Atasha M, California

"I chose Bright Beginnings formula since it has all the same ingredients as the more expensive formulas and a larger quantity of formula for the price. They also offer valuable coupons that let you save even more on the already affordable price. Bright Beginnings has benefited my babies and me by providing an affordable alternative to breast-feeding and allowing are family to be able to spend more fun time together than comparison shopping for formula."
Laura R, Florida

"I chose to supplement my breast feeding with Bright Beginnings as I read up on a lot of formula products and liked the nutrients that Bright Beginnings provided to my baby in addition to my breast milk. I When I returned to work after 6 months, my baby went on Bright Beginnings formula as her main source of food. She thrived on the product . It was very gentle on her stomach unlike some other formulas I tried. She enjoyed the taste of the formula and it helped her to grow and become strong. She is a healthy and happy 15 month old now. Thank you."
Linda D, California

"I breastfed my daughter until she was 8 months old and then had to decide on a formula. After speaking with my daughter's physician we decided on Bright Beginnings. My daughter had to use the Soy formula and she did well on it. I am glad Bright Beginnings was there for us, between the cost of diapers and wipes and everything else it was nice to have a formula I could trust and save money on the cost. I would recommend Bright Beginnings to any new mom."
Michele C, Rhode Island

"When I first chose Bright Beginnings I did it for economical reasons. After using it, however, I noticed the my son had much less gas and upset tummies. I was very happy as I was using Similac Advance which costs a lot more. Another big plus for me is that Bright Beginnings is carried at the store where I do frequent shopping. Anything that makes my life as a busy mom of two little boys easier is a plus. The fact that Bright Beginnings is good for my son is the best however! Thanks for making such a great product!"
Laura M, Pennsylvania

"I chose Bright Beginnings because I wanted a high quality formula that wasn’t too expensive. I breastfed my son, Brady, until I had to return to work. When I switched to formula, I wanted to give him a product that had as many components that were similar to breast milk as possible. I also wanted a formula that was easy for my son to digest. My husband and I were astounded at how expensive formula could be. We are budgeting to try to buy a house and watching every penny. Bright Beginnings helped with all of these goals. Thank you for such a quality product at a reasonable price."
Sheila P, Pennsylvania

"I used to work for a company that was ISO9002 certified. I know the high standards that the company is required to keep in order to keep their certification. Every employee is proud to produce a high-quality product. I'm very happy to have an alternative to the Similac/Enfamil family of products. My pediatrician even recommended it! Thanks!"
Julie S, Maryland

"Honestly, I first purchased Bright Beginnings because of the great price. I was mailed samples of Enfamil and similac which we tried but our baby Henry seemed to spit up less after eating Bright Beginnings."
Sarah L, Virginia

"I found the advertisement for Bright Beginnings in a magazine and decided to look it up on the Internet. I was happy to see it also had the DHA/ARA in it since I could not breastfed exclusively. I decided to try your product and was happy to see it at my favorite store. My son had no problem switching and Bright Beginnings seemed to mix up better and not leave clumps like the brand we were using. So when my son weaned himself at 8 months it was an easy decision which formula to buy."
Tiffany W, Georgia

"I chose to use Bright Beginnings formula primarily because of the value. Shortly after I stopped nursing, Bright Beginnings was on sale at my local grocery store and I decided to give it a try. When the first can of Bright Beginnings was gone, I was pleasantly surprised to find that I liked it better than any of the other brands I had tried, including Enfamil, Similac and Costco's Kirkland brand. The price of Bright Beginnings was better than these brands as well. I have found that other brands of formula foam up when I shake the bottle, but I never have that problem with Bright Beginnings. I compared the ingredients and found them to be comparable to the national brands. I like the convenience of being able to buy Bright Beginnings at the grocery store. I have found it to be on sale far more often than other brands and coupons have been readily available on the can or in a magazine, making it an even better value. My baby, Michael, has been on Bright Beginnings for 3 months. He is healthy and happy and has had no problems with this formula. I have told everyone I know, including my baby's doctor, how much I love Bright Beginnings."
Darla T, Arizona

 

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