Gentle Formula
For babies with fusiness or gas
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Organic Formula
For your organic lifestyle
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Milk-Based Formula
Milk formula with DHA
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Soy-Based Formula
Soy formula with DHA
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Pediatric Drink
Nutritional supplement drink
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Soy Pediatric Drink
Soy ready-to-drink supplement
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Bright Beginnings Milk Formula with DHA


Ingredients and Nutritional Info
Breastfeeding is always best for your baby. Mother’s milk contains hormones, active enzymes and other compounds that cannot be replicated in any baby formula.

But If you choose to supplement breastfeeding with formula or to formula-feed exclusively, there is simply nothing better than new Bright Beginnings.

Bright Beginnings Provides Complete Nutrition



While no formula can provide all of the advantages of breast milk, Bright Beginnings is designed like breast milk to satisfy the unique nutritional needs of growing infants.

Our formula meets all FDA standards and the recommendations of the World Health Organization for DHA and ARA (1). Plus, it provides the benefits of the lipids DHA and ARA at a savings of up to 33% compared to other national DHA brands. This savings can add up to more than $500 a year!

Benefits of DHA & ARA in Baby Formula



DHA and ARA occur naturally in mother's milk and belong to a class of nutrients called lipids, or fats. Lipids are an essential part of a healthy diet because they are important structural components of vital organs, particularly an infant's brain and eyes.

Interest in DHA and ARA has increased following several scientific studies showing that infants fed formula supplemented with DHA and ARA gained intellectual and visual benefits not found in infants who were fed standard formulas without DHA and ARA. In fact, studies have indicated improvements in mental and visual development, problem solving skills, and IQ tests for infants fed formula with the lipids DHA & ARA (2).

Product Highlights


Bright Beginnings with the Lipids DHA & ARA:

  • Provides nutrients in levels recommended by the American Academy of Pediatrics, the largest organization of pediatricians dedicated to the health and well-being of infants and children
  • Provides nucleotides in levels like breast milk to bolster immunity
  • Contains a vegetarian blend of fats similar to breast milk to aid in absorption of important minerals like calcium
  • Has more of the easily-digested protein whey, like breast milk

Because everything matters to you, new Bright Beginnings baby formula provides the nutrients your baby needs at prices that your family will appreciate.

(1) FAO/WHO Joint Expert Consultation. Fats and Oils in Human Nutrition. FAO Food and Nutrition Paper #57. 1994.
(2) Willatts, P, Forstyh, JS, DiModugno, MK et al. Effects of Long-Chain Polyunsaturated Fatty Acids in Infant Formula on Problem Solving at 10 Months of Age, Lancet 352:688-691, 1998.

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